Baidu Financial Performance

● Baidu Planet ●

Baidu reported QE December 2012 financial results on February 4

Baidu Earnings Disappoint: Revenues Up, Margins Down

Baidu (BIDU) reported record revenues of RMB6.335 ($1.017 billion) for the quarter ending December 2012, but GAAP ($1.28) and non-GAAP ($1.31) earnings per share did not keep pace. Though both were the second best ever, the gross profit margin (68.5%) fell to an 11-quarter low preventing a push higher for earnings per share to a record. Lower margins offset higher revenues and resulted in lower income. This negatively impacted earnings per share. Read more and see charts at Seeking Alpha.

● Baidu Planet ●

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